Carlings - Pushing denim:
In 1908 Swedish immigrant Fridolf Carling opened a men’s oufitters in Storgata – Oslo. This store was to become one of the most popular men’s clothing stores in Oslo for the better part of a century.
Little did Fridolf know that this would be the origin of the jeans chain Carlings.
In the sixties Frank Varner opened his first store in Thorvald Meyersgate at Grünerløkka in Oslo. The store that bore the name “Frank Varner” became a great success. In a few years there were several “Frank Varner” stores and this was the beginning of the Varner group textile company. In 1980 Frank Varner acquired the menswear store Carlings in storgata and in 1982 transformed it into a Jeans store.
1986 We opened 4 stores bearing the same name around Norway and Carlings as a store chain is born. The first stores were Skien, Stavanger, Arkaden Oslo, and Bogstadveien 31. Today there are close to 80 stores spread around the country.
Carlings chain store specializes in jeans and carries premium quality denim brands like Nudie jeans, Diesel, Fornarina, Replay, dr. Denim and of course the three original brands; Levis, Lee and Wrangler.